How to Convince the World You’re the “Greatest Alive”

On the real to real…I’ve been baffled by the Weezy Phenomena and have been trying to figure it out for a minute now. I’ve listened to the tracks, tried to see what others saw, questioned Weezyites on the subject and still came up with nothing. The best I can do is tell you that I think he’s crazy. And we enjoy watching crazy people because we are intrigued by what they may do next. That and we have come to expect that insanity breeds good music (if Jazz has taught us anything its that crazy has indeed birthed creative genius before). Hip Hop writer Artemus Jenkins takes another stab at it. He breaks down the phenomena by looking at the 48 laws of power and how we might just have been hood-winked by a few tricks Dwayne picked up from some of his college courses. I’ll let you be the judge. Full article after the jump.

Via:  RealTalkNY

Take a second to Google best rapper alive, about 0.13 seconds later Lil Wayne pops up as the found entry all over the damn place, most likely on all the pages! My question is, why? It’s because he said so, that’s why! He gave you raw eggs , you cooked it up, made an omelet and enjoyed it. So now thanks to the general public’s acceptance of whatever the mainstream is willing to serve them, an uneducated consumer can Google “best rapper alive” and produce a dissertation complete with a thesis and works cited page on Weezy F. Baby. Well, it’s time to wake up people; Lil Wayne has pulled a fast one on us all. Robert Greene; who can be viewed as something like a genius, depending on who you ask, wrote a book some time ago titled “The 48 Laws of Power”. This book basically emphasizes using manipulation and critical thinking to get whatever you want. However despite millions of books sold, not everyone has the wits to put these principles into action. Contrary to popular belief, I’m here to tell you that a college edu-ma-cation pays off! Dwayne Carter has 48 Laws O’ Powered that ass and you didn’t even know it! How else could an average, gold selling emcee who raps about guns, bitches and bling become the “best rapper alive”? Without further ado, some insight on the blueprint Weezy has been following.

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Law 25 Recreate your Life

In the midst of major turmoil amongst the Cash Money camp, Wayne emerges from the fire no longer in the shadows of B.G., Juvenile and their multi-platinum selling records. He becomes president of Cash Money records and with his new found position a makeover of sorts commences; this consists of more jewelry, more tats, and more hair! How about the positive things in Weezy’s life as well, he enrolls in college and is now a Psychology major, he stopped dating chicken-heads which is always a good look. This is evidenced by his love affair with … Trina? Ok maybe I’ll get back to you on that one. Anyway the point is, Lil Wayne decided that if he was going to prepare himself to be the best, you have to look the part. By recreating your life and everything in it you better position yourself to manifest change within your music.

Law 28 Enter with Boldness

This rule applies to just about any situation, you ever wonder why some people seem to always get what they want? It’s because they step on the scene with gusto, as if they subscribe to their own bullshit and you should consider a subscription as well. With “Tha Carter”, Weezy claims to have perfected his craft, he hints at things to come by “bringing it back to the bottom of the map’ and demanding we shower his DJ with accolades. We all chant “Go DJ, that’s my DJ” and love it. DJ’s love it too, because they now have a new theme song. Although mildly entertaining, “Tha Carter” didn’t appear to be perfection of any craft outside of demonstrating how far a swaggeriffic bop and some braggadocio will carry you.

Law 6 Court Attention at all Costs/ Law 4 Play on People’s need to create a cult-like following

Without a doubt the events before and after “Tha Carter 2″, produced the busiest years of Wayne’s rap life; we were there for the legal issues, beef and (drum roll) the infamous Complex Magazine interview, producing the statement that Lil Wayne is better than Jay Z, in turn making him “the best rapper alive”! The scrupulous master plan is unfolding before our eyes. The Fireman has spoken, “I,I,I,I,I got em! Indeed he did have us, to the tune of over 1.8 million records sold. In a time where the hip-hop community appeared to be lost and desperate for the next big thing, Lil Wayne was the platonic friend to the hip-hop nation’s proverbial lonely woman. He managed to swoop in and captivate our attention in a way many rappers could not. He had so much swagger, his lyrics were so raw. We hadn’t heard a dude spit such hot fire since Dylan Dillinger. To affirm his status as “best rapper alive” he gave us mix-tapes, remixes and freestyles, all we had to do was believe him.

As a result, Lil Wayne has developed a cult-like following of young and old, who buy into the statements “best rapper alive” and “I am Hip Hop”. You know how when we really want something or feel a certain way, we come up with a way to validate whatever bullshit we have no business doing? This is the case for many arguments that happen between people with good sense and the Weezy-ites of hip hop:

Sensible Consumer: Man, you know Weezy bit his whole style from Jay?

Weezy-ite: Nah Man, Weezy got his own style, Jay wish he had Weezy swagger!

Sensible Consumer: But what about his flow, he raps like Jigga…

Weezy-ite: Bullshit, all Jay rap about is trips to St. Tropez and fancy shit we can’t get…

Sensible Consumer: Weezy always raps about the same shit as well…

Weezy-ite: That nigga be spittin that real shit though! He got mad bars son!

Much like a real debate with a Weezy-ite, this conversation could go on forever. Lil Wayne is something like the Jim Jones of hip-hop(not the dipset capo) and his funny Kool Aid is ever flowing. Speaking of ever flowing, that brings me to the next law.

Law 5 So much depends on your reputation, guard it with your life!

The cat is out of the bag, Weezy has been crowned “the best rapper alive”, “He is the beast/ feed him rappers or feed him beats”! Over 85% of the BET generation believes it. Cats up top subscribe to the Weezy weekly and Lil Wayne’s freestyles get five star ratings on many hip-hop sites, even when he says cheeseburger over some sped up sample. ” How does one keep up such a front, after creating the maelstrom of press, freestyles and guest verses put up in 2006? Simple, you have to keep doing it, put out 15 mix tapes before June, release old verses with new mixes, and develop ambiguous relationships with skateboard companies. Why? Your career, your fans and reputation depend on it all, that’s why. As the greatest you have to do the things to keep people believing it, correct? You have to rap like you truly have something to prove to everyone, right? Wrong, as a truly great artist, rapper or whatever, being the best does not lie in the quantity of music you put out. This brings us to the law Wayne may have left out of his mix.

Law 16 Use absence to increase respect and honor

Fact is Lil Wayne has place himself in quite a pickle, with the frequency of music he has released, Wayne is becoming quite common in the eyes of many. Fall back Wayne; the fans want music, but you think they are going to stop liking you because you didn’t give them a weekly dose of classic material ( I use this term loosely), i.e. Prostitute Flange. True hip-hop greats recognize the power of absence. After IdleWild we foamed at the mouth for Andre 3000 to give us some rap, and he responded. In 2007 alone Andre gave us 4 of the best verses of the year, thanks a million 3 stacks. Hov left the game, came back and sold a million records quick, fast and you know the rest. The Internet nerds were even going nuts over a so-so Rakim record floating around on the net and we haven’t gotten any material from him in a few years.

If indeed greatness as an emcee is measured by what you don’t give people, Weezy will not join these ranks anytime soon. The man likes the shine, the cameras and attention way to much. With his current attack on DJ’s and constant I’m the best statements, it’s clear that fading into obscurity to obtain god-like status will be a tall order for Lil Weezy. Who knows, Tha Carter may have something planned for us like we’ve never seen or heard before citing Law 3, Conceal your Intentions. Until then I guess we will just have to sit back and keep enjoying the free Kool Aid.

Article By: Artemus Jenkins

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