YO! BUY THIS! Ten Do’s & Don’ts in Hip-Hop Marketing by La Liko
**Disclaimer: HNL Hip Hop is not responsible for impatient people who may incur an aneurysm from trying to read more than one sentence: pictures and videos start on the next page. MySpace translation: OMG! ToTLY KeWL VIDS & PicS NxT PG! LOL!
Since hip-hop’s cross into suburbia it has become the unstoppable “Purple Cow” of marketing; there is simply no match for a product that is based in hip-hop culture or backed by hip-hop artists.
RealTalkNy states that 57% of Urban Youth, spanning the ages of 12 to 34, are white even though the ratio of African Americans and Hispanics who are Young Urban Consumers is greater within their own ethnic segments than is the case for Whites.
The reason this is important is because the White, Young Urban Consumer demographic is a large staple to the U.S. economy. In 2012 the approximate spending power of the Young Urban Consumer market will grow from $594 billion in 2007 to $684 billion. With this in mind, hip-hop is still as strong as ever. CD sales may be down, but that doesn’t mean hip-hop doesn’t still have a stronghold on consumer influence. This being said, businesses will continue to strengthen their quest towards marketing products designed at gaining the interest of the Young Urban Consumer demographic.
“Urban Youth shoppers put a high priority on brand loyalty, and brands achieving the greatest success have formed a connection with hip-hop artists,” comments Tatjana Meerman, Publisher of Packaged Facts. “Significant sales can be attributed to products prominently featured in lyrics, spontaneously embraced by the hip-hop world and products that appear to be genuinely used by an artist prior to the relationship.”
With the hip-hop market so strong, hip-hop influence has become a part of everything from what we drink to what we clothe our children in. So if you have a product or a message, why would you choose anything other than hip-hop to market it, right?
We’ve taken both good and bad examples from ten different product categories in order to take you on a little journey of hip-hop marketing do’s and don’ts that we believe will illustrate the argument that all is not always well within the world of hip-hop products.